Advertisement Re-Design

My advertisement re-design is based off a Nike Jordan Brand advertisement I found in an old sports magazine from long ago. "Break to Build" simply means that in order to achieve success, you have to endure hard physical and mental suffering to build character. "There are no Cinderellas" is an allusion to the Disney character, who magically gets a luxury life. In sports, a Cinderella team is a magically unorthodox team that is not used to winning, but is having a magical year. The bottom three photos are basketball "cinderella" teams that have pulled off a miraculous upset versus a higher ranked team, but none of them are cindarellas because every team works hard to win.

The cindarella glass heel is sort of like a paradox, because like I mentioned there are no cindarella teams. I just used this picture for the looks, and the Nike logo. There is balance with the first 3 pictures on the top row signifying the pain in achieving success, and the bottom two with the glamorous upsets. Contrast stands out with the cindarella glass heel.

The meaning of this photo is my passion for success, and especially in sports. Behind all of the media coverage that athletes get, what people don't see is the hard work it takes into becoming great. People hate being tired and exhausted to their breaking point, but they work hard knowing the suffering will bring better results.

I think this was one of my favorite photos. I liked creating it, and felt I put in the effort to succeed. The advertisement altered further emphasizes the hard work needed to succeed.